This weekend, the two teams met at the Liberty Stadium in a designated “LGBT fixture” where stars of the British sporting world wore rainbow laces as part of a their gender crusade to advance LGBT rights.
The announcement was made to coincide with LGBT pressure group Stonewall’s “Rainbow Laces” campaign, in which sporting bodies across the UK “come out for equality” by promoting LGBT lifestyles. The campaign will run for a week starting today.
Bournemouth manager Eddie Howe told British tabloid The Sun: “Inclusion for everyone is massive. A real change in mentality will only benefit future generations.”
All EFL clubs also “proudly” displayed rainbow-coloured corner flags at matches this weekend.
Sports organisations and bodies in the UK all changed their social media profiles to reflect the “gender-neutral” campaign.
The British Premier League, England Rugby, Premiership Rugby and the England and Wales Cricket Board (ECB) have also thrown their weight behind the promotion.
British Olympic Association (Team GB), British Cycling, England Hockey, Great Britain Wheelchair Rugby, the Rugby Football League, the Scottish PFA, UK Athletics, Welsh FA and Welsh Rugby are all in.
Steve Grainger, RFU rugby development director tols the Daily Mail: “Rugby is a game for all and at the core of our strategic plan is our commitment to ensuring that rugby provides an inclusive and welcoming environment for all across every level of the game.”
In November, every fixture for the English Football League, Premier League, Aviva Premiership Rugby and the Scottish Professional Football League will feature the LGBT rainbow.
In a joint statement both Swansea and Bournemouth said supporters would be offered the option of using the Mx title, “should they not wish to be identified by traditional gender categories”.
The Mx title, pronounced ‘Mix’ or ‘Mux’, would be “available for all transgender and intersex people, as well as people who don’t identify with one particular gender or don’t want to be identified as being male or female”.
Successful soccer clubs in the UK and elsewhere have only ever featured male players in their teams. Women play in their own teams.
The Welsh side Swansea was mocked for their decision. TV personality Piers Morgan tweeted: “Congratulations, Swansea fans — you’re no longer male or female!”
Only 3.9 million people across the UK identify as lesbian, gay or bisexual, and almost none of them are represented in all-male sports teams, suggesting that strictly men identifying as such, will strangely be making the LGBT display.
New and existing football fans will be able to state their preference at all major points of service, including for ticketing and merchandise purchases as well as online accounts.
Swansea’s equality and diversity manager Lucy Norman said: “As a club, we’re continually looking at ways to make our services more inclusive.
“Language plays a really important part in delivering this and ensuring that everyone feels welcome – regardless of age, gender or gender identity, sexuality or ethnicity.”
Bournemouth General Manager Liz Finney praised the move, saying in a statement: “We’re pleased to have been able to work with Swansea City on realising this goal and making football a more inclusive environment to be enjoyed by everyone.”
The ‘Equality Action Plan‘ also states that the club will only team up in “partnerships where our commitment to equality and diversity are reflected and upheld”.
The Welsh hockey team, the Cardiff Devils’ entire kit meanwhile has been designed to celebrate gay pride.
“LGBT Sport Cymru are striving for a society where sexuality or gender identity is irrelevant to a person’s engagement in sport of physical activity,” said the Welsh sports body chair Michelle Daltry.
Some 200 000 pairs of rainbow laces have been sold already in Britain, with eBay joining TeamPride – a coalition of global organisations including Adidas, Manchester United, O2, Sky Sports and Visa.
UKIP Education Spokesman David Kurten told Breitbart London: “No area of society seems to be immune to the push by militant transgender activists and the equality and diversity industry to deconstruct and dissolve the scientific fact that there are two biological sexes: male and female.
“Most people are asking: ‘where will this end?’ The truth is that ‘progressivism’ will never end until cultural Marxism has swept away family, nation, Christianity, male, female, and everything which gives people identity.”
In April this year, delegates the National Union of Teachers (NUT) in Cardiff voted for its members to teach toddlers at nursery school about LGBT lifestyles.
Transgender lifestyles and same-sex relationships should be “promoted” to children as young as two to reduce hate crime, NUT said.
It was revealed last month that primary schools will likely be legally obliged to teach pupils about same-sex couples as part of the mandatory relationships curriculum that is due to begin from 2019.
Annette Pryce, NUT executive committee member, blamed the “right wing, religious lobby” for having prevented British cabinet ministers from proposing a more “inclusive” agenda for sex education.
The Church of England supported the move in an announcement. With the introduction of statutory sex education in schools, Archbishop of Canterbury Justin Welby said that British children should be taught to “revere” and “honour” LGBT people.