The segment, broadcast on channel 2M’s morning show Sabahiyat, featured make-up artist Lilia Mouline explaining how make-up can be used to “camouflage traces of violence”.
Several “beauty tips” were given to a woman with facial bruising around her eyes.
“We hope that these beauty tips help you continue your normal life,” Mouline said during the segment.
The advice was aired on November 23, two days before the United Nations International Day for the Elimination of Violence Against Women.
Mouline spoke about the best products to disguise the signs of a spousal “beating”.
“Make sure to use loose powder to fix the makeup so if you have to work throughout the day, the bruises don’t show,” she said. “Use foundation with yellow in it, if you use the white one, your red punch marks will always show.”
Moroccan state TV has admitted that the insert was “completely inappropriate.” Hundreds of women have signed a petition expressing their outrage.
But an apology posted to Facebook, was met with hundreds more viewers lambasting the segment, describing it as “despicable,” “unprofessional” and “shameful”.
The video has since been removed from the station’s website and social media feeds. Morocco’s national television service 2M admitted Sunday the broadcast had been “in total contradiction with the editorial line of the channel”.
Morocco struggles with domestic violence. A national survey by the Moroccan High Commission of Planning found that in 2009 nearly 63 percent of women had experienced physical, sexual, psychological or economic violence, but many fail to report domestic violence, complaining that the issue is not taken seriously by police.
