Skip to Content

Swedish food store includes ad featuring pork chop for Ramadan. Photo private

Swedish grocery store welcomes Muslim customers with pork chop

A Swedish multicultural food store has landed itself in hot water. In an attempt to present itself as open to Muslims, they chose to wish believers "Happy Ramadan!" on a flyer. The only problem was that the advertisement was adorned with meat in the form of a Swedish pork chop. "We hope that those who have taken it badly can be generous and forgiving," the store repented.

Published: May 14, 2021, 9:48 am

    Read more

    The curious picture was noticed by liberal opinion leader Joel Halldorf at Swedish daily Expressen. He is also an associate professor of church history and Halldorf was upset when he saw the picture, because it offends Muslims.

    “Happy Ramadan with a pork chop… This is the level of religious illiteracy in this country”, wrote Halldorf and posted the picture.

    Several Swedish liberals commented on the picture in the thread, and were convinced that it was fake. “I retweeted you, but on second thought: this CANNOT be true,” wrote Anders Lindberg at another daily Aftonbladet.

    “Was it a fake image or a true advertisement? Absolutely incredibly crass in that case,” commented Helle Klein on Dagens Arbete.

    After a day of intensive work to find out if the picture was genuine or a joke, incredulous leftists had to come to terms with reality: The picture of the pork chop was not fake.

    “The mystery of the Ramadan chop has been solved: the picture was genuine, a misprint from the store that took it down and apologized. Stress plus a dose of religious illiteracy feels like a reasonable explanation,” tweeted Halldorf, and attached a response from the store in which they acknowledge their faux pas.

    “Unfortunately, it was a misprint and we apologize so much to those who took it badly. The sign has been taken down and we have taken measures to prevent it from happening again,” wrote an employee at the store.

    On the store’s Facebook page it also apologized in a long post to everyone who had taken offence. “The food store distances itself from all forms of discrimination. We hope that those who have taken it badly can be generous and forgiving.”

    In the comments section, previously upset Muslims expressed gratitude. “Great full”[misspelling of grateful], writes Mohammad. “Best,” writes Talip and gets a heart back from the store.

    According to the Quran, pork is considered “haram”, forbidden food, just as for Jews. Ramadan takes place between April 12 and May 12.

    Consider donating to support our work

    Help us to produce more articles like this. FreeWestMedia is depending on donations from our readers to keep going. With your help, we expose the mainstream fake news agenda.

    Keep ​your language polite​. Readers from many different countries visit and contribute to Free West Media and we must therefore obey the rules in​,​ for example​, ​Germany. Illegal content will be deleted.

    If you have been approved to post comments without preview from FWM, you are responsible for violation​s​ of​ any​ law. This means that FWM may be forced to cooperate with authorities in a possible crime investigation.

    If your comments are subject to preview ​by FWM, please be patient. We continually review comments but depending on the time of day it can take up to several hours before your comment is reviewed.

    We reserve the right to del​ete​ comments that are offensive, contain slander or foul language, or are irrelevant to the discussion.

    Europe

    Hungarian opposition: More illegal US funds than previously known

    BudapestThe result of parliamentary elections in Hungary in April 2022 has been the bane of the opposition. The defeated movement around Péter Márki-Zay received illegal funds from the US on a larger scale than previously thought, according to a recently declassified intel report. Most media outlets have been silent about it.

    WHO introduces a global patient file

    GenevaThe WHO has introduced a global patient file with the vaccinated and unvaccinated to be codified in future.

    Macron deputy consumes cocaine but justice system closes investigation

    ParisAn investigation by Médiapart revealed that the Renaissance deputy of Hauts-de-Seine Emmanuel Pellerin used cocaine, before as well as after his election.

    Sweden’s NATO membership bid goes up in smoke

    StockholmAfter the burning of the Quran in Stockholm, Turkey has no intention of allowing Sweden to join NATO. Sweden's Prime Minister, on the other hand, pointed to the importance of freedom of expression. The NATO Secretary General also spoke up on the matter.

    Internal EU report: Asylum applications has increased by half except in Hungary

    BerlinThe asylum disaster continues unabated in 2023. According to a confidential "Status Report on Migration and Refugees" by the EU Commission dated January 11, the number of asylum applications in the EU rose by around half in the past year to well over 900 000.

    French pension reform: 150 000 young demonstrators according to organisers

    ParisSome 150 000 students marched in Paris on January 21 against pension reform, according to the youth organisations that initiated the demonstration, but only 14 000 according to sources close to the Macron administration.

    Corruption thriller: Zelensky’s deputy minister arrested

    KievJust 14 days after the President of the Ukrainian National Bank (who is said to have embezzled 5,42 million euros) applied for asylum in Austria, Deputy Minister Wassyl Losynsky was arrested.  

    Mild weather thus far saving Europe from an energy crisis

    Countries across Europe are currently experiencing warmer-than-expected weather for the first few days of the year. Experts say that even if an energy crisis has been averted for the moment, cold weather or supply delays could still create an upheaval further down the line.

    Macron announces that climate crisis has arrived ‘faster than expected’

    ParisThe French president has spoken out in a YouTube video in response to comments from climate cultists, NGOs and green political opponents who were "shocked" by remarks made about the climate during his December 31, 2022 greetings.

    Three months into Meloni tenure sees migrant arrivals exploding

    RomeIt has been a disturbing development. Despite its right-wing government, which has now been in office for almost three months, the number of illegal immigrants in Italy continues to rise steeply. This has caused many voters to become dissatisfied with the right-wing government under Giorgia Meloni.

    Go to archive