Skip to Content

Instagram post of Russian sushi chain

Not in the mood for multicultural propaganda: Sushi ad riles Russians

In numerous white European countries, more and more people of colour are being featured in advertising, which is intended to represent an image of the current "diverse" society, i.e. the society being imposed on citizens by the far-left language police. But Russians will not put up with photos showing a male black model and a lunchbox with a rainbow print.

Published: September 4, 2021, 12:14 pm

    Read more

    Moscow

    The Russian sushi chain Jobidojobi triggered an outcry with its multicultural advertising campaign in an Instagram post. Conservative citizens saw it as a gross insult to Russian women and campaigned against the advertising after Jobidojobi posted a picture on social media of an African man eating sushi. He is surrounded by three adoring Russian women. The obvious sexual overtones in the picture caused great displeasure and the company was flooded with angry messages.

    Did they want to follow a Western trend?

    Jobidojobi’s advertising strategists may have looked at Western media as their role model, because for some years now, it has been good form in the West, so to speak, to inundate advertising with multicultural messages. One theme is particularly dominant: an African man shown together with adoring, smiling European women. Most of the time, the pose makes it clear that the man and woman are in a sexual relationship.

    The children resulting from racially mixed marriages are also the most common children featured in advertisements. With baby products in particular, children of mixed race are increasingly seen as desirable. In fact, there seems to be a kind of tacit law that one can only show mixed race couples. Do the globalists use advertising to subliminally impose their version of a completely mixed, globalized, hybridized society?

    Sushi chain apologized for the offensive presentation

    Russians are not in the mood for diversity training it seems. Jobidojobi’s ad featuring an African was promptly removed. Screenshot from Twitter

    But in Russia this propaganda is not tacitly accepted. The company had to backtrack and meekly apologize: “On behalf of the entire company, we would like to apologize for offending the public with our photos. We’ve removed all of the content that caused this hype. Above all, we want to manufacture a quality product that will satisfy our customers.”

    The branch manager of Jobidojobi in Krasnoyarsk even publicly apologized to the “entire Russian nation”. And the chain deleted the photograph of the African.

    The founder of ‘the Male State’, Vladislav Pozdnjakov, had mobilized his 100 000 followers on Telegram to attack the sushi chain with DDoS attacks, fake orders and bad reviews. According to Pozdnyakov, those photos are propaganda material to “impose progressive values ​​on the Russian people”.

    The group led by Pozdjnakov was founded in 2016. The movement discusses nationalist ideas through VKontakte and Telegram. It started with tracking down actresses from porn movies and sending screenshots to their husbands, employers and children.

    Ecological supermarket Vkusvill (which also has branches in Amsterdam) was also targeted in July because of a commercial with a lesbian couple. Vkusvill apologized for “hurting the Russian people” and removed the material. Vkusvill is now being boycotted on social media by pro-Western “progressive” Russians.

    Consider donating to support our work

    Help us to produce more articles like this. FreeWestMedia is depending on donations from our readers to keep going. With your help, we expose the mainstream fake news agenda.

    Keep ​your language polite​. Readers from many different countries visit and contribute to Free West Media and we must therefore obey the rules in​,​ for example​, ​Germany. Illegal content will be deleted.

    If you have been approved to post comments without preview from FWM, you are responsible for violation​s​ of​ any​ law. This means that FWM may be forced to cooperate with authorities in a possible crime investigation.

    If your comments are subject to preview ​by FWM, please be patient. We continually review comments but depending on the time of day it can take up to several hours before your comment is reviewed.

    We reserve the right to del​ete​ comments that are offensive, contain slander or foul language, or are irrelevant to the discussion.

    Europe

    Swiss government to militarize ‘pandemic management’

    BernThe militarization of the Corona crisis is advancing in Europe. On December 7, 2021, the Swiss Federal Council ordered the armed forces to become involved in distributing jabs.

    The fear mongering ‘science’ of modeling

    Dutch broadcaster, the NOS warned this summer of record temperatures that had again been measured in Siberia. There were also more severe forest fires than last year. According to the state broadcaster, this has been shown by research results from Copernicus, the EU's climate change service.

    Participating German doctors maim patients for money

    BerlinOutgoing German Health Minister Jens Spahn signed a regulation for a higher remuneration for the doctors injecting the Corona vaccines in mid-November. The regions are also rewarded.

    Covid test kits: 50 times the allowed amount of highly carcinogenic ethylene oxide

    BerlinIn a risk analysis of Covid-19 rapid tests and PCR tests, Prof. Dr. Werner Bergholz came to the conclusion that all of the antigen test kits he examined contain several hazardous substances. Therefore, the "implementation is inevitably associated with risks for the health of the users and for their surroundings and the environment."

    Former WHO employee Astrid Stuckelberger: ‘A pandemic of lies’

    Geneva"I am not an alarmist, I just want to explain with science, the lies, the corruption, the propaganda… And about the harm from the vaccines. Because I'm an expert in public health and science." Astrid Stuckelberger has 30 years of experience as a researcher. In the years 2009-13, she was affiliated with the WHO, with pandemics as her specialty. She has published 180 publications and 12 books. 

    Germany’s top jab salesman rejects x-raying migrant hands to ‘protect bodily integrity’

    BerlinIn 2018, the President of the World Medical Association, Frank Ulrich Montgomery, rejected hand x-rays to determine the age of migrants, because this "interfered with personal rights". But forcing your own population to take an experimental injection is no problem for Germany's top vaccine Fuehrer.

    Court denounces Corona pass in Wallonia as illegal

    NamurA court in Namur, an important commercial and industrial centre located in the Walloon industrial area in Belgium, has declared the use of the Corona passport in Wallonia illegal.

    Almost fully jabbed Portugal returns to state of calamity, reinforces Covid-19 measures

    LisbonSocialist Prime Minister Antonio Costa last week announced that Portugal would return to the "state of calamity" on December 1 with reinforced measures to curb Covid-19 infections.

    Are Swiss State Council for Health members vaccinated?

    BernThe Swiss State Council for Health persecutes opponents of Covid passports and vaccinations, but are the members themselves vaccinated?

    Swedish ombudsman inundated with complaints about compulsory health pass

    StockholmSweden's Ombudsman, (JO), is currently drowning in reports from upset Swedes regarding the intended vaccine passes announced by the government and the Public Health Agency. In an interview, JO's information manager, Anders Jansson, admitted that about 6 300 reports have been received so far. He said he has never seen anything like it in such a short time.

    Go to archive