Skip to Content

British firemen at work. Wikipedia

Too white and too masculine: Firemen drop mascots

A fire service in the UK has taken the decision to axe a popular TV character as their mascot.

Published: September 12, 2019, 10:56 am

    Lincolnshire

    The Lincolnshire Fire and Rescue Service said that they had received negative feedback because the mascot Fireman Sam was not inclusive enough. He had been used by the fire service for promotions, education and advertising.

    Instead, gender neutral blue, red and yellow mascots will be introduced, said Chief fire officer Lez Britzman. “Firefighters nationally and residents locally have raised some concerns that Fireman Sam doesn’t reflect the fire service today, in terms of both the job itself and our workforce.

    “It’s important to us that our open days and community events don’t make anyone feel excluded and therefore we took this decision. We always make sure that we include plenty of activities and other ways to engage children and adults, to help them learn more about fire safety and a firefighter’s role.”

    An email has been circulated nationwide instructing fire stations not to use Fireman Sam in the future. In March this year the iconic brave Fireman Sam was banned along with Peppa Pig for encouraging “gender stereotypes”.

    “We are currently fighting very hard to recruit firefighters, but women do not want to come to us, they just do not apply,” said Britzmann. It was “a sad fact that 95 percent of our workforce is men”.

    London Fire Brigade denounced Peppa Pig for using the term “fireman” and not “firefighter” in an episode called The Fire Engine. The service tweeted: “Come on @peppapig, we’ve not been firemen for 30 years. You have a huge influence on kids & using out of date stereotypical gender specific wording prevents young girls from becoming firefighters.”

    In 2017 only 5,2 per cent of firefighters were women.

    Keep ​your language polite​. Readers from many different countries visit and contribute to Free West Media and we must therefore obey the rules in​,​ for example​, ​Germany. Illegal content will be deleted.

    If you have been approved to post comments without preview from FWM, you are responsible for violation​s​ of​ any​ law. This means that FWM may be forced to cooperate with authorities in a possible crime investigation.

    If your comments are subject to preview ​by FWM, please be patient. We continually review comments but depending on the time of day it can take up to several hours before your comment is reviewed.

    We reserve the right to del​ete​ comments that are offensive, contain slander or foul language, or are irrelevant to the discussion.

    Europe

    World Population Foundation: Africa needs more contraceptives

    NairobiThe managing director of the German Foundation for World Population (DSW), Renate Bähr, has called for stronger measures to limit population growth in Africa on the occasion of the World Population Conference in Kenya.

    US threatens Serbia with sanctions over S-400 purchase

    BelgradeWashington is threatening Serbia with sanctions to stop the country from buying Russia's advanced S-400 air defense missile systems.

    Leftwing Italian daily inflates number of anti-Semitic attacks

    RomeA report on the issue is clear: The data used by a newspaper on the hot topic refer to 2018, not to 2019 and 197 anti-Semitism episodes per year, not 200 per day.

    Chisinau Forum: Arnaud Develay on the Rule of Law in the age of Imperial Collapse

    ChisinauThe Chisinau Forum aims to bring together those who feel compelled to preserve the flickering light of sovereignty and national independence in their respective countries, says Arnaud Develay, an international lawyer at the Washington and Paris bar.

    Le Pen denounces march against Islamophobia ‘with Islamists’

    ParisAccording to the president of the National Rally, the personalities who associated with the march against Islamophobia, including Jean-Luc Mélenchon, carry "a very heavy responsibility" and will have to "respond to it when the election comes".

    French Senator warns of globalist-engineered ‘Great Replacement’

    ParisAs a result of a mass migration agenda engineered by anti-Western elites, the French people are being replaced, warned Senator Stéphane Ravier.

    Migrants in Bosnian town ‘are everywhere’

    In the Bosnian border town of Bihać, the situation has become dramatic. Bihać is a transit station for migrants on their way to Central Europe, mostly to Germany.

    Italian Interior Minister reveals Libyan stranglehold on illegal immigration

    RomeThe Italian government's memorandum with Libya has shaken up the political debate, mainly because it has revealed the extent of Libyan leverage on Italy.

    Chanteloup-Les-Vignes: scenes of urban violence directed at France

    YvelinesAn immigrant justified the urban violence in Chanteloup-Les-Vignes, saying it was the right way to attack French authority.

    German migration researcher expects immigrant share of 40 percent

    According to the Berlin migration researcher Herbert Brücker, the proportion of citizens with foreign roots in Germany will rise to over 40 by the year 2040.

    Go to archive