Skip to Content

Bombshell: Facebook ad sales based on systematically falsified data

A new report revealed that Facebook cheats with its advertisement reach data. This explains why advertisements booked on Facebook have much less impact than Facebook claims, essentially defrauding paying customers.

Published: September 8, 2017, 11:00 am

    Read more

    Only hours after the news surfaced, the company launched a diversion campaign, to keep the real scandal from the font pages. The diversion tactic, presented without evidence, was that a “Russian operation” promoted divisive US-related issues aimed at the US public.

    But Google has said it has found Russian tools to manipulate the US elections.

    The real scandal that Facebook is seemingly trying to cover up, is that the world’s biggest social network advertisement sales are based on systematically falsified data.

    Pivotal Research Group senior analyst Brian Wieser said a large discrepancy between US census data and the potential reach that the social network promises advertisers has been uncovered.

    On Tuesday, Wieser pointed out that Facebook’s Adverts Manager tool promised a potential reach of 41 million 18-24 year-olds in the US, while recent census data indicated that only 31 million people living in the US were within that age range.

    Similar fraudulent claims were made by Facebook regarding other countries and categories. For advertisers trying to target Facebook users in the UK, the company promised it could potentially reach 5.8 million 20-24 year-olds, 6.4 million 25-29 year-olds, and 5.2 million 30-34 year olds.

    But the last UK census from 2011, showed only had 4.3 million 20-24 year-olds, 4.3 million 25-29 year-olds, and 4.1 million 30-34 year olds.

    Sydney-based science commentator Derek Muller also accused Facebook of defrauding advertisers by targeting their paid ads at fake accounts.

    Muller told Fairfax Media the people who act on paid advertising messages were not real, but scammers who set up fictitious accounts – typically operated out of Egypt, India, and Bangladesh – to artificially inflate the popularity of Facebook pages through multiple likes.

    Facebook Australia spokeswoman Antonia Christie admitted that the social network was now cracking down on the sources of fake likes.

    One “Ahmed Ronaldo” from Cairo, for example ran a Facebook page filled with pictures from a Portuguese footballer and whose only activity has been to like more than 3000 pages.

    In May, Facebook also admitted to a miscategorisation of clicks that led to some advertisers paying more than they should, according to the business weekly Fortune. This was its tenth such mistake in a year. Fortune noted that the “discrepancies” in Facebook metrics may extend to other areas.

    Last year Facebook had to apologise for artificially inflating the average amount of time it claimed users spent watching videos on its platform.

    Facebook makes enormous profits by claiming knowlegde of users of its “free services”. They sell this information in form of advertisement space, but most of the data obtained is useless and Facebook’s claims of advertising precision, reach and impact are patently false.

    In response, Facebook blamed Russia. “Facebook Inc said on Wednesday it had found that an operation likely based in Russia spent $100 000 on thousands of US ads promoting divisive social and political messages in a two-year-period through May,” Reuters reported. The “Russian” diversion is obviously designed to take away media attention from its fraudulent ad-sales.

    Despite zero evidence in the Facebook statement of any influence, intent or effect or even a connection with anything Russian, Facebook stated: “Our analysis suggests these accounts and Pages were affiliated with one another and likely operated out of Russia.”

    But these pages were most likely un-targeted ads bought by Americans, called “Natasha” on their Facebook page. Reuters noted that Facebook declined to release the so-called “Russian” ads, indicating moreover that there is zero credibility to Facebook’s Russia allegations.

    Consider donating to support our work

    Help us to produce more articles like this. FreeWestMedia is depending on donations from our readers to keep going. With your help, we expose the mainstream fake news agenda.

    Keep ​your language polite​. Readers from many different countries visit and contribute to Free West Media and we must therefore obey the rules in​,​ for example​, ​Germany. Illegal content will be deleted.

    If you have been approved to post comments without preview from FWM, you are responsible for violation​s​ of​ any​ law. This means that FWM may be forced to cooperate with authorities in a possible crime investigation.

    If your comments are subject to preview ​by FWM, please be patient. We continually review comments but depending on the time of day it can take up to several hours before your comment is reviewed.

    We reserve the right to del​ete​ comments that are offensive, contain slander or foul language, or are irrelevant to the discussion.

    Americas

    Biden Executive Order strips Americans of all rights if they ‘get involved’ with Russia

    WashingtonPresident Biden signed an executive order in April to allow his administration to "deprive American citizens and organizations of their rights and property by arbitrarily linking those persons to real, imagined, or vaguely defined activities of the Russian government," according to a report in a conservative American publication.

    Majority of US voters believe the 2020 presidential election was rigged

    President Joe Biden cheated to get elected to the White House: a Rassmussen poll revealed that 51 percent of American voters share the belief that the election was rigged.

    Swiss epidemiologist warns against US Covid vaccination strategy as only option

    GenevaSwiss epidemiologist Antoine Flahault warned of the risks of the strategy focused on vaccination with current vaccines alone as a solution. He cited the example of the United States.

    WEF involved in non-white manufacturers displaying new shelf labelling

    It seems to be part of the globalist agenda where the World Economic Forum once again appears in the background after a large food chain in the United States joined the Woke movement, now rolling over the declining superpower like an unstoppable steamroller. Labels such as "black-owned", "Latin-owned", "LGBTQ-owned" and so on is being displayed to encourage customers to buy these at the expense of "white-owned" companies.

    Texas and Florida prohibit federal vaccination certificates

    The US state of Texas has banned state-mandated vaccination certificates. On Tuesday, Republican Governor Greg Abott introduced an executive order to prohibit any regulation requiring Texans to show proof of vaccination before receiving a product or service.

    Pfizer develops new oral medicine against Covid-19

    The pharmaceutical company Pfizer has launched the first trials of people with an experimental drug to treat Coronavirus infections. The medicine, which is administered in the form of pills or intravenously, is thought to be able to stop the Coronavirus from copying itself - and thus provides protection against increased infection regardless of whether the patient is vaccinated or not.

    Boulder’s mass killer not a ‘white domestic terrorist’ but a product of media bias

    The mass shooter who killed ten people in Boulder, Colorado, is not a "white domestic terrorist", but a Syrian immigrant. He has been identified by American law enforcement as the 21-year-old Ahmad al-Aliwi al-Issa.

    US foreign policy is constructed around the ‘baizuo’ ideology

    BeijingBaizuo is a rough translation from Mandarin which means "white liberal". American foreign policy is driven by people who answer to the description of this Chinese neologism, a political epithet pejoratively used to refer to self-debasing Western ideology primarily espoused by white leftists.

    Wrong skin colour: Second white translator kicked out by Biden’s poet laureate

    BarcelonaOnce again, a translator of the poem that the black American writer Amanda Gorman recited at the inauguration of US President Joe Biden has been relieved of his duties. The Catalan writer Victor Obiols said he was pulled from the job because he had the wrong racial "profile".

    Biden’s border crisis

    The US states of Arizona and Montana are taking legal action to block new Biden administration immigration regulations. The crisis at the southern US border started brewing at the end of 2020 because the human and drug trafficking cartels expected President Joe Biden to have a “hands-off” attitude.

    Go to archive