Lidl to significantly reduce meat choices
Steak and sausages will soon have to make way for tofu and soy. A European supermarket chain wants to focus more on vegan instead of animal products in the future.
Published: February 4, 2023, 7:01 am
The supermarket chain Lidl has announced that it will offer significantly fewer animal products such as meat in the future. The company plans to publish a sustainability report this year that will calculate the distribution of animal and vegetable proteins in its range. By 2025, the proportion of plant-based foods will then be “continuously increased”, it announced.
According to the Lebensmittelzeitung, chief buyer Christoph Graf said there was no alternative because there was no second planet. He spoke at the Green Week in Berlin recently. Resources must be managed for all ten billion people on the globe. That is only possible if less meat is consumed, said Graf.
‘We will then be perceived more positively’
However, Lidl claimed that it did not want to dictate a certain lifestyle to its customers. Rather, they want to “motivate” them.
According to its chief buyer, Lidl expected the project to boost its image. “Then we will be perceived more positively,” he said optimistically. “I think that the younger generation is happy when we deal with the topic.”
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